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  • Marie Claire Australia

    She means BUSINESS

    Oct 02, 2019 5 minutes

    SALLY OBERMEDER, 46, AND MAHA KORAIEM CORBETT, 41 SWIISH

    MC: Sally, you come from a journalism and TV background, and Maha, you’ve worked in corporate finance. How did you get your wellness blog Swiish off the ground when you launched in 2012?

    SO: We knew we wanted to create an online magazine that was all about feeling good and looking good. We’re 50-50 partners in the business, so we both put in half the money to pay a web developer to build our website.

    MKC: I was still working in my corporate job when we started, and I remember taking my laptop with me to the office to work on Swiish stuff, hunched over at my desk, hoping no one saw. I worked on Swiish for six months on the side before leaving that job and going full-time.

    What started as a blog has turned into a

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