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  • Marie Claire Australia

    The future of HOLLYWOOD

    Jan 30, 2020 4 minutes

    On a Friday morning in June 2018, Meredith O’Sullivan, Sarah Rothman and Amanda Silverman gathered in O’Sullivan’s Santa Monica living room. The hard-charging public relations executives headed up divisions at 42West, an entertainment PR firm representing A-list celebrities and companies. But, for the moment, the drive that fuelled their rise to the top was on pause. They fidgeted in their chairs, left their breakfasts untouched. They were about to quit their jobs to take the biggest risk of their careers: starting their own PR firm, The Lede Company. “We were nervous as hell,” Rothman remembers.

    The three co-workers had

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