BEHIND THE SCENES AT THE JAGUAR DESIGN STUDIO

WITH Jaguar Design moving to a new studio at the Gaydon Design and Engineering Centre, it opened its doors to give a unique insight to the fascinating journey that will bring nextgeneration Jaguar vehicles to showrooms, from initial sketching and clay sculpting to final engineering.

Across six-stages of design, exterior and interior teams collaborate throughout a well-defined process that can move from inspirational first sketch to finished car in around four years.

SKETCHING

Designers never stop sketching. Pen, pencil or tablet, the studio team is constantly generating new interior and exterior ideas for future products.

The design process for a