Bonfire of the Vanity Plates
The next time you find yourself behind the wheel admiring a clever vanity license plate like “ATTN FWD” while you’re waiting for the traffic in, say, San Francisco’s SoMa district to budge, consider Neville Boston, who has waited 10 years for his lane to start moving.
Boston is the CEO of Reviver Auto, a Silicon Valley startup he cofounded in 2009. Reviver makes the Rplate, a digital license plate whose E-ink display users can toggle, via a
