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WHAT’S IN A LOGO? In 2019, a lot. Three or four years ago, at the height of fashion’s minimalist mania, it was considered somewhat naff to be seen in something obviously branded — a hangover from the Paris Hilton/Von Dutch era. Now, logomania is back in full force: laden with irony and unequivocally chic again. Logo T-shirts staged a major comeback in 2018, and the Fendi Baguette and Dior Saddle bags — ’90s staples covered in unabashed insignia — became the new must-have arm candy. Saint Laurent, despite the name change,
