THE RULES OF JOY

Last year, launched a blockbuster fragrance, , as an ode to the pleasures in life, and this year the brand is doubling down on the indulgence with the latest iteration, JOY Intense. The brief to master perfumer, , was simply “more joy” — and in today’s manic world, that sounds just about right. But the emotion is more than an antidote to too much stress and political unrest, it’s the spirit inherent himself adopted throughout both the hardships and successes in his life.