familiar TERRAIN

Awhi is an ancestral Māori farming company based at the foot of Mount Ruapehu, with a commitment to nurturing the earth, crafting the finest natural products, and rejuvenating and reconnecting land and people. So when dish wades gumboots-first into swampy question territory – along the lines of “erm, don’t you find it a challenge to balance such admirable goals and values with running a profitable business?”, the clarity of the response is humbling.

“We don’t see it as a challenge. It’s just the way we do things.”

These are the words of Whetu Moataane, tikanga and branding manager at Ātihau- Whanganui Incorporation (yes, we’ll