The New Vernacular

Despite the increased recognition it’s enjoying internationally, Indonesia’s creative scene is continuing to go through growing pains. The few who rise to the top face challenges of proving the industry’s worth not only globally but locally. Resilience and resourcefulness are have become bywords.

For emerging designers like Alvin Tjitrowirjo, Eva Natasa, Sashia Rosari and Abie Abdillah, the experience of founding their own respective practices has been remarkably similar. To transition from