WOMEN’S CYCLING KIT: The Definitive Guide
AH, MY NEW KIT ARRIVED! “ECSTATIC SQUEALING” … Time to casually arrange myself atop my bike gazing at the camera as if I’m a house rug asking for a mattenklopper. I’ll snap that selfie, slap on a hashtag #newkitday, and post myself dancing about the room in my fresh bibs like it’s 1999.
BLAH!
Flick through Instagram you’d be forgiven thinking we cyclists choose apparel based on looks. The reality? It’s a bevy of frustrated women disheartened with the state of womens’ cycling apparel. Furthermore, they consider Instagram fakery with disdain as opposed to using it for “kitsperation.”
Listening for years to constructive feedback of women, I decided to go proactive and relay the news. Sit back, this ride is gonna get wild!
CYCLING INDUSTRY
It’s time to wake up. If you think social influencers possess strong persuasive power over women choosing cycling apparel, I’m afraid you’re getting it wrong. More than this…if you consider female road riders too few in number, or their needs too minor, keep reading.
WOMEN
It’s not news to you that a rift exists between what women want in apparel and what traditional brands produce. But it is new that an Australian female context is published in a major cycling magazine. Enjoy.
MEN
Think this article doesn’t apply to you? Then empathise for the partner of this fed-up female survey respondent, “I find it so frustrating that my husband has a lot of options for kit and mine is so limited”. Women will do anything to get comfortable, and your apathy will turn to angst as you increasingly lose your kit to a disgruntled partner.
TO BEGIN
There’s a central problem for Women when it comes to apparel. It seems, women aren’t being listened to.
So I sent out a survey. In four days 227 Australian Road Riding Females responded. It’s since risen. Collating experience of cycling kit
