Studebaker’s Little Wonder
“The little DKW sedan had some good points: light, cheap, and economical. Unfortunately, it was also odd.”
Most enthusiasts recall that Studebaker-Packard acquired the U.S. distribution rights for Mercedes-Benz cars back in 1957. Defense contractor Curtiss-Wright had a management agreement with Studebaker-Packard at the time and its CEO, Roy Hurley, was enamored with Mercedes-Benz products. He arranged for Studebaker to begin selling Mercedes-Benz cars as a way to prop up the
