COLONIAL CLASS
The Packard name still carries a tremendous cachet, 60 years on from the firm’s demise. It could well have died out even earlier had it not been for cars like this 120, because the Thirties were grim times for luxury car makers. Both in America and Europe we saw many famous names go to the wall in the wake of the Depression, almost all of them stubbornly carrying on with immense, hand-built cars that cost a mint to develop and not much less to buy. But Packard did something different.
“ YOU CAN’T HEAR THIS ONE RUN; IT’S LIKE A ROLLS-ROYCE... ”
They judged that it was possible to preserve the firm’s reputation, while at the same time mass-producing their products
