WELL VERSED
Katherine Power
COMPANY Clique Brands
POSITION Cofounder and CEO
PREVIOUS JOBS Cofounder of fashion blog Who What Wear, editor at Elle magazine
1,300 toxic ingredients, priced at less than $20 per item, and packaged in sleek mint-green, teal-blue, and pink tubes and bottles. It’s the latest brainchild of Katherine Power, the cofounder and CEO of Clique Brands, which includes 16 million–person online fashion community and a number of retail lines. Power began her magazine, but found a new media-business model in turning reader insights into e-commerce and products. In 2016, she cocreated the Who What Wear clothing line, sold exclusively at Target. In 2017, she partnered with Target on its in-house activewear brand, Joylab. Now she’s applying her trove of consumer insights to Versed, the first spin-off company of Who What Wear. Here’s her playbook for launching affordable, breakthrough brands.
