The Heart of Hard Rock
Hard Rock Hotel & Casino has always prided itself on being one of the most inclusive and diverse companies in the United States. It has venues in 76 countries—including 221 cafés, 31 hotels, and 12 casinos—and hundreds of millions of dollars have been put into renovations in the decade since the Seminole Tribe of Florida (known as the “unconquered” tribe given that they never signed a peace treaty with the U.S. government) acquired the brand in 2007.
The company’s philosophy had already been based on strong values, including authenticity and independence, both of which are deeply rooted in the rich Seminole heritage.
Each hotel acts as a monument to the spirit of music with memorable amenities and, of course, Hard Rock’s signature swagger. The tribe plans on expanding the brand evene was able to witness some of these immaculate expansions firsthand. Here are a few:
