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  • Winestate Magazine

    DAYS OF WINE AND MORE ROSE´S

    Oct 31, 2018 4 minutes
    ELISABETH KING

    GLOSSY fashion magazines and websites routinely feature the same events, perfumes, clothes and much more. But a supermarket rosé? Yet when Aldi, the German discounter, released a 1.5 litre magnum of French rosé for $24.99 just prior to the Easter long weekend earlier this year, Elle, Marie Claire and InStyle magazines and female-targeted websites such as whimn.com.au and popsugar.com.au led the charge in informing their readerships of the return of this much-loved tipple of party girls and wine o’clock mums.

    Last year, Aldi made global headlines when its $8 Cotes de Provence rosé won a silver medal at the International Wine Challenge in the UK, leaving wines costing three

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