Motorsport is good for you
Aug 02, 2019
3 minutes
Over 15 years ago the MIA first introduced the ‘Energy-Efficient Motorsport’ initiative to give members an introduction into mainstream automotive R&D, which has been extremely lucrative for many large and small motorsport businesses. But recently I heard that some of these same companies are now considering leaving motorsport to focus purely on automotive engineering and the like, which causes me concern. I believe they should re-evaluate the unique value they gain from being a motorsport supplier.
In July I hosted the MIA’s annual motorsport conference on business growth so had the chance to
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