Getting serious about sustainability

TRIPS to the farmers’ market where you can buy ethically produced, healthy, local produce, which has low food miles, was one of the things that inspired Hermione Perry to set up her own animal feed company.

“Devon is already renowned in the food industry for the huge array of locally produced, quality and speciality foods for humans, so we felt it was about time our animals also benefited from this,” said Hermione, who worked in equine supplements for industry leaders for 19 years. She set up the online Little Feed Company and now supplies a range of feed products for horses, dogs and chickens, which is in recyclable, sustainable packaging and made only with natural ingredients.

“I am in a unique position — scientifically qualified with huge commercial experience but with first-hand experience of the joys and trials of owning animals. Like any owner, I have had my fair share of vet