2020 vision What we see coming in the year ahead

The camera market in 2019 was pretty bleak, with depressingly downward trending graphs virtually everywhere you looked. The official statistics have yet to come in, though it looks very likely that 2018’s patterns will be repeated once again. Tellingly, those figures revealed that 24% fewer cameras were sold, but only 4.5% less money was spent on them. Similarly, while we bought 7% fewer lenses, we spent 5% more on buying them.

The big takeaway, which the likes of Canon have calculated their finances and strategies around, is that less kit is being sold but consumers are spending more on it – meaning that the market will increasingly focus on high-end and professional-grade cameras and lenses. It should come