What happened in 2019?
Dec 10, 2019
4 minutes
For all the exciting new kit and technological innovations that were ushered in, it’s difficult to look at 2019 without feeling a pit in the stomach. The year started with a stark prognostication, as Canon CEO Fujio Mitarai warned in January that the camera market would contract for two years and would ultimately shrink by as much as 50%, mainly due to smartphone use. Things appeared bleaker in February, with the annual report by LensVid noting that the market has collapsed by 84% since 2010.
The lifeline identified by most manufacturers was to pare down production of lower-end products (those most likely to be made redundant by camera phones) and focus on higher-spec bodies
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