Thinking Bigger

Gofire CEO Peter Calfee started his business with the intention to create a dose-regulated vaporizer. More so, an inhaler which could give patients and recreational users consistent results. It sounds simple, but its implications are vast.

During this exclusive interview, Calfee shared part of the conversation he had with his business partner John Woodbine prior to starting the company: “[Woodbine] said, ‘I think the biggest problem is the amount of fear around overconsuming.’ Again, the patient who’s looking for just enough to make their headache go away or allow them to get through the day, but they don’t want to be bombed in front of their kids… That conversation