Crafted • with Care

Let’s face it, Earth is in trouble. Whether it’s Greta Thunberg giving us all the angry eye, raging forest fires, ocean trash gyres, or Venice underwater, there are some clear indications that our actions are not sustainable. Behaviors and buying patterns that have become second nature are actually doing profound damage in ways we seldom acknowledge.

The ugly truth is that it’s every person’s responsibility to make conscious purchasing decisions. For every item on the shelf there’s a story — how it was created, who made it, how it arrived here, and where it will go when you’ve finished using it. The same is true of cannabis and so far, the industry is off to an unsustainable start. However, craft cannabis cultivation could change that perception and help paint the industry in a greener light.

It’s easy to assume every nug on the shelf was carefully