Considered Design

when, after settling onto an unfamiliar barstool in an unfamiliar bar, there’s a tiny hook under the lip of the bar on which to hang my tote or coat. “Oh, that’s considered,” my colleague said. “Did you say considerate?” the likely needs of the patrons sidling up to it and outfitted the bar accordingly. As a frequent traveller (and, er, barfly), I am always appreciative of the design gestures – big and small – that make the experiences of shoppers, diners and hotel guests easier and more blissful. They can’t be taken for granted: For every conveniently situated power outlet or flattering bit of dressing-room lighting, there’s inevitably an example of bad hospitality and retail design, the category at the heart of this issue. And such examples often result in the opposite of bliss: They make shoppers and diners frustrated, loath to spend their money and less inclined to go back.