On the PLUS side

Martin Halle, a former professional soccer player, found himself wandering the halls of a furniture trade fair and thinking that the displays could be instantly rearranged without anyone noticing the difference. Just take one chair from one stand and swap it in for a chair at another stand. Even though it was manufacturing upholstered contract seating of high, made-in-Denmark quality, his family’s brand, Globe Zero 4, also felt generic to him. “I really couldn’t see the point of doing what everyone else was doing, both in terms of the actual products that came out but also in terms of the process on the way to them,” Halle explains. He wanted to create exciting,