The Victoria’s Secret ‘woke’ rebrand is only skin deep | Priya Elan
Other lingerie brands have embraced less prescriptive beauty ideals and diversity. Victoria’s Secret is scrambling to keep up
Victoria’s Secret seems to be having a change of heart. The lingerie brand’s Instagram, typically a stream of pink underwear and mainly white waifish models, looks different: the models are racially diverse and smiling, the colours are calming and autumnal, the lingerie is styled in a noticeably looser way. There’s a visual subtext of female solidarity, and the captions speak to a beauty ideal that
