NBC Sports Coverage Gets a Spanish Accent
The network is ready to speak directly to the millions of avid Spanish-speaking fans in the country.
NBCUniversal has created a division for Spanish-language sports coverage to serve as the production unit and content provider for Telemundo and NBC Universo, a cable channel launched in February to show the Super Bowl. The division, NBC Deportes ("sports" in Spanish), includes digital platforms, such as applications and a new website.
NBC knows the value of the Latino soccer fan base. Rival Univision demonstrated that some games broadcast in Spanish ones shown in English. That network raked in 80.9 million viewers in the 2014 World Cup. This venture will create 1,000 hours of sports content for the rest of this year alone. It is the space to watch the World Cup, Premier League, NASCAR, and the Olympics in Spanish.
