Web AR: is it worth it?
ince augmented reality (AR) became a big thing, the best experiences have been app-based. Think , or any of those handy AR features that have been added to brand apps, from ASOS to IKEA. But while this type of AR offers advanced technical capabilities, trying to get people to download an app can be tricky. That’s why people have started looking seriously into Web AR. Ben Graves, senior
