Opinion: Using social norms to drive positive changes in health
Health campaigns can use social norms to focus attention on people doing the right thing, nudging the rest of us to do the same. But when they aren't carefully designed,…
Well-intentioned efforts to help others often backfire, but we can learn from our mistakes.
Vaping has captured the nation’s attention with news that it can be deadly, but many Americans are still buying e-cigarettes. And despite large-scale public health campaigns advocating vaccination, the U.S. is experiencing outbreaks of vaccine-preventable diseases. Our country is trying to contain the growing use of methamphetamine, but without much luck.
When facing health threats, there are two popular responses, but neither reflects the science behind behavior change.
