The US is losing big-spending foreign tourists — and Trump's one reason why
Over the past two years, Spain's national tourism agency has targeted big-spending cosmopolitan travelers from Europe and the U.S. and promoted foodie vacations in parts of Spain not typically visited by international travelers.
The work has paid off, with Spain recently surpassing the U.S. to become the second most visited country in the world by international tourists, behind only France.
U.S. travel industry leaders, miffed that Spain and a handful of other countries have been outperforming the U.S. in attracting high-spending international tourists, say they are ready to launch a new campaign to help the country retake its spot among the world's top tourism destinations.
Part of that effort will involve borrowing from
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