Entrepreneur

#7 on the Franchise 500: Planet Fitness Knows You Don't Want to Go to the Gym

The #7 company on our Franchise 500 list attracts first-time gym-goers with low prices and a shame-free environment.
Source: Courtesy of Planet Fitness
Courtesy of Planet Fitness

Eighty percent of Americans don’t have a gym membership. That’s bad for the of the nation, but it’s good for bottom line. The New Hampshire–based gym franchise has built a often ignored by the fitness industry: the newcomers. 

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