Los Angeles Times

Six Flags Magic Mountain looks to pimp its newest ride, West Coast Racers

LOS ANGELES - Six Flags Magic Mountain in nearby Valencia operates the world's longest hybrid coaster, the world's first 360-degree vertical loop and the West Coast's tallest pendulum ride.

So when the executives at the self-described roller coaster capital of the world were looking for a new kind of thrill to offer adrenaline-junkie fans, they turned to the uber-customizer behind the MTV series "Pimp My Ride" and tapped into the growing demand by amusement park fans for a new experience with each ride.

West Coast

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