Scrunchies Are Cool Again. Hair's How They Staged A Comeback
A 2003 Sex And The City episode ridiculed the bulky hair tie as profoundly unfashionable. But now scrunchies are back, baby! How does a trend go from being so passé — to stylish again?
Georgie Williamson's first scrunchie moment came the day she was born. In 1989 her mom was in labor, wearing a black velvet scrunchie with a bow. And the daughter grew up a believer — "a scrunchie gal," as she puts it.
For much of her adult life, this was an untrendy choice. The scrunchie became so uncool by 2003 that the zeitgeist TV show devoted a whole plot line to it: "No woman who works at and lives on Perry Street would be caught dead at a hip downtown restaurant wearing a
