To Sea or Not to Sea: An Entrepreneur’s Vision For Environmental Change
27-year old founder of Rockay, an environmentally responsible enterprise, explores the problem and solutions of the growing ocean pollution crisis
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You might have read about the statistics
of 12.7 million tons of plastic waste that’s dumped into our oceans every year.
To break this down, a new study compares this to “five grocery bags per every
foot of shoreline” around the world.
Human behavior has led the way to
microplastic contamination in the marine ecosystem. It’s not uncommon that
studies find examples of microplastics in fish served on our plates.
While this information might be disturbing and difficult to comprehend, there’s a powerful way we can individually scale down this global problem of ocean pollution and contribute to a more sustainable world: conscious enterprise.
When I was about to start my own company , a premium running apparel brand, I didn’t want it to be just another label on the market that’s chasing after sales, minimizing the manufacturing costs, using the cheapest fabrics, and putting crazy amounts of dollars into promotions and commercials to hide behind the poor product in mind.
