The Sustainers

Sustainability is more — far, far more — than just a marketing bijou for Ethan Newton and Kenji Cheung, co-founders of Bryceland’s Co., a Tokyo-based outfitters that sees heritage as a future-proofing endeavour rather than a nostalgic one. “Before we founded the company, I’d, meaning to benefit in three directions. In the merchant class, this means there is a balanced relationship between supplier, merchant and customer that helps all find value from each sale.”