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    The 'it' color for 2020? Pantone's Classic Blue

    by Lisa Boone, Los Angeles Times Dec 05, 2019 3 minutes

    It's December, which means it's time for year-end lists, holiday gift-guides and the annual Pantone Color of the Year announcement.

    In recent years, the Color Institute has selected shades based on their uplifting and "life-affirming" qualities. Last year's nature-inspired Living Coral was chosen for its "energizing and nourishing" elements. The previous year, Ultra Violet was recommended for "what is possible and continues to inspire the desire to pursue a world beyond our own."

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