Eggs, fakes and Kim kissing Kanye: 10 Instagram posts that defined the decade

1 The first picture (2010)

Before 2010, the internet belonged to cats. Not only could they Has Cheezburger, they ate it, too, as cat memes superimposed with funny broken English captions reigned supreme on the web. Then came the first post on Instagram, on 16 July 2010. App co-founder Kevin Systrom took a picture of a stray dog lying near a taco stand in Mexico and uploaded it with the caption “test”. He was testing the capabilities of his new photo-sharing service, sure, but he was also testing the water for dogs. Since Instagram’s public launch in October 2010, there have been 97m photos hashtagged #dogs on the site, but only 92m hashtagged #cats. Yes, Systrom changed social media as we know it, but when it comes to PR for man’s best friend, his work is unparalleled.