INSTAGRAM turns 10

1 THE FIRST POST

The most remarkable thing about Instagram’s inaugural post is how unremarkable it is: a heavily filtered and tilted shot of a San Francisco marina. Co-founder Mike Krieger uploaded the image to the app’s predecessor, Codename, on July 16, 2010; his business partner Kevin Systrom followed a few hours later with a snap of a dog (and his girlfriend’s foot) in Mexico, with the candid caption “test”. When Instagram went live on October 6 that year, these photos launched square grids and Nashville filters to the world – and helped rack up 25,000 users within a day. Though the duo sold Instagram to Facebook for $1 billion in 2012 and later stepped away from the platform, seascapes and golden retrievers remain a permanent fixture.

2 RISE OF THE SELFIE

While early Instagram feeds were a reflection of how we saw the world – think artsy aerial snaps of your shoes