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    Disney's massive streaming gamble has arrived. It may change the TV industry forever

    by Ryan Faughnder and Meg James, Los Angeles Times Nov 12, 2019 6 minutes

    Television may never be the same.

    After two years of planning, the Walt Disney Co. on Tuesday finally launches Disney+, the much anticipated streaming service that marks one of the Burbank company's biggest gambles to date.

    Disney has spent more than $3 billion on technology and content in an ambitious bid to take on Netflix at its own game. The $6.99-a-month service boasts a deep library, including movies and TV shows from Pixar Animation, "Star Wars," Marvel Studios and classic Disney fare.

    "Disney is approaching Disney+ with guns a-blazing," said Patrice Cucinello, an analyst with Fitch Ratings in New York. "It's an aggressive effort: They want to be one of the top choices for consumers seeking entertainment."

    The new product represents a shift in Disney's business strategy and potentially, another blow to the traditional pay-TV bundle that has been so important to its business. Cord-cutting is on the rise, taking a big bite out of revenue to

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