With HBO Max, WarnerMedia bets that consumers will pay more for streaming
by Ryan Faughnder and Meg James, Los Angeles Times
Oct 30, 2019
3 minutes
WarnerMedia unveiled its long-awaited HBO Max, which will cost consumers $14.99 a month when it launches in May 2020, making it the most expensive gladiator in the streaming wars.
The stakes are high for WarnerMedia, whose service will compete in an increasingly crowded market. For nearly two decades, HBO has provided the gold standard in television with such shows as "Succession," "Game of Thrones," "The Sopranos" and "VEEP." But the world is changing as tech companies lure eyeballs and talent away from legacy TV channels.
Two years in the making, HBO
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