Kylie Jenner has found three little words that sum up our age of anxiety | Jean Hannah Edelstein
The billionaire wants to trademark ‘rise and shine’, but like other upbeat insta-phrases, it is a crude instruction to ignore our feelings
by Jean Hannah Edelstein
Oct 28, 2019
2 minutes
Kylie Jenner has to trademark the phrase “rise and shine” – and why shouldn’t she? She’s a , she can do what she likes: the rest of us just exist in a world controlled by people like her. They own so many parts of our lives, so why shouldn’t they also own the cheery soundbites that are designed to smooth over psychic pain like a slick swish
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