The Atlantic

How Trump Lost the Impeachment Narrative

As the Ukraine scandal became a national conversation, the president known for his powerful sound bites was suddenly tongue-tied.
Source: Leah Millis / Reuters

Catchphrases have always defined Donald Trump’s presidency. In the same way that “no collusion, no obstruction” went hand in hand with the Mueller report, Democrats have managed to turn “quid pro quo” into the tagline for the current impeachment inquiry. It’s perhaps the first time since Trump entered office that Democrats have managed to wrangle the first word on a presidential scandal—which puts them in a better position than ever to have the final word, too.

“There’s a big problem for all of us in trying to push back” against impeachment: the lack of a clear message from the White House, one Senate Republican aide told us, speaking on the condition of anonymity in order to be candid. “We don’t have those

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