Are these end times for binge culture?
After years of buildup, Apple will make its long-awaited push into original programming with the Nov. 1 launch of its streaming service, Apple TV+.
Easily its most anticipated series is "The Morning Show," starring Jennifer Aniston and Reese Witherspoon as journalists caught in the maelstrom when the popular anchor of a morning news program, played by Steve Carrell, is fired for sexual misconduct.
With its A-list cast, lavish production values, acclaimed creative team and timely, provocative subject matter, "The Morning Show" might have been created in a streaming TV lab - with one exception.
Viewers eager to consume the show will have to pace themselves: Apple TV+ will make three episodes of the series available immediately, but the remaining seven will be released weekly.
As the number of original series grows and four new streaming platforms prepare to enter the market, the scramble to stand out has led key players to lean away from releasing full seasons
