Los Angeles Times

A rivalry that's relevant again

LOS ANGELES_As a child born in Santa Clara in 1963, Brent Jones grew up hating the horns.

From his start of elementary school until the end of high school, his San Francisco 49ers were 3-19 against the Los Angeles Rams.

"The Rams used to be the team that would squash any 49er dreams throughout my childhood," Jones said. "I grew up and the Rams were the unbeatable force."

The pendulum swung in dramatic fashion, however, and the 49ers exacted their revenge. From 1981 through 1994 - with Hall of Fame quarterbacks Joe Montana and Steve Young - the 49ers were 13-1 against the Rams at Anaheim Stadium.

"To finally be a part of a team that would just pound L.A., it felt good," said Jones, who won three Super Bowls as a 49ers tight end from 1987 to 1997. "And it felt a little bit better for me in the locker room. For all the born-and-bred San Franciscans and Bay Area folks, it's just a little, 'Yeah, take that. Finally, we've got something to talk about.'"

More than bragging rights are at stake as the Rams (3-2) and 49ers (4-0) enter Sunday's

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