California Governor Signs Bill Allowing College Athletes To Profit From Endorsements
Gov. Gavin Newsom said the measure he signed is "the beginning of a national movement." It's also sure to irk the NCAA, which has banned athletes from hiring agents and signing endorsement deals.
Updated at 12:17 p.m. ET
In a move that puts California on a collision course with the NCAA, Gov. Gavin Newsom has signed a bill effectively allowing college athletes in the state to earn compensation for the use of their likeness, sign endorsement deals and hire agents to represent them.
The governor signed the measure in a segment released Monday by Uninterrupted, a sports programming company co-founded by LeBron James.
Newsom proclaimed the move as "the beginning of a national movement — one that transcends geographic and partisan lines."
