NPR

Viking's Choice: What I Learned From Aquarius Records, A Record Store For Big Ears

Feedback-worshiping drone, tranced-out occult rock, gamelan music played by elephants — Aquarius Records embodied the idea that you can always dig deeper for weirder, louder music.
San Francisco's Aquarius Records wrote over 500 New Arrivals lists from 1995 until the store closed in 2016.

Listen to a playlist of music discovered via Aquarius Records on Spotify or Apple Music.

On Saturday mornings, while roommates waited for coffee to drip or toast to burn, I'd take a cup of tea up to my room with a bowl of cereal, put on a record and open my email.

"Beloved Customers and Friends," every newsletter began. In each New Arrivals list, there'd be some shop news — upcoming in-store performances,'s tranced-out occult rock, Philip Jeck's ambient turntablism, a stylish compilation of decades-spanning Thai pop music, feedback-worshiping drone, gamelan music played by elephants (!) — there was no guiding principle to this coveted spotlight, only that the record had to flip the staff's collective lid.

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