Scaling new heights
Sandra Choi decodes Jimmy Chooâs new logo and how it maps the future for the luxury brand
With the launch of a new logo, luxury shoe brand Jimmy Choo is all set to straddle modern icons and future classics, with special pieces designed for longevity that will add to its heritage stable. But Sandra Choi, Creative Director at the brand insists that instead of new departures, the new JC
