The Atlantic

Vaping’s Plausible Deniability Is Going Up in Smoke

Ongoing FDA investigations and a spate of hospitalizations show that “safer than cigarettes” does not mean safe.
Source: Toshiro Shimada / Getty

Updated at 1:31 p.m. ET on September 5, 2019.

To market a product as less harmful than cigarettes is to damn it with faint praise.

America has known about the catastrophic harm smoking does to the human body for decades, so when e-cigarettes became widely available in the early 2010s, they were greeted with some optimism. The devices deliver nicotine or cannabinoids via vapor instead of smoke, which avoids some of the nasty by-products of combustion. There’s no way they could be as bad as cigarettes, right?

That rationale has helped nicotine-vaping rates explode since 2015, . The same technology has become popular among chemicals found in both nicotine and cannabis “vape juice” won’t be available for years, Americans are beginning to see the effects that heavy or extended use of the vaping market’s vast array of products might have.

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