Opinion: Removing the stigma of opioid addiction is a corporate responsibility
Corporations and their social responsibility programs need to embrace addiction as a human problem and commit to reducing the stigma associated with it.
Thirty years ago, when I first started in public relations, corporate social responsibility programs were mainly company-funded foundations that donated money to various charities and organizations. There wasn’t necessarily a strategy behind these efforts — it was just understood that charity was part of doing business.
While these programs have become incredibly sophisticated — , for example, engages the social consciousness of today’s customers and their willingness
