SharksBreath, Bio Jesus and Kiwi Skunk: Marijuana companies need to protect their brands. But trademarks are a tricky situation.
CHICAGO - Illinois' burgeoning marijuana industry has a trademark problem.
Since selling weed is still illegal on a national level, cannabis companies can get federal trademarks on some - but not all - parts of their business. They can't trademark the marijuana itself, including the wacky and easy-to-remember names that companies have given to various strains, like Alien Bubba, Candyland and Granola Funk.
The predicament weed companies find themselves is akin to if Frito-Lay were able to
