Showtime
The International Dirt Bike Show has a new home this year. The popular annual off-road event will now take place at Stafford County Showground over the weekend of September 28/29, the new location offering more opportunity to develop the grass-roots action element of the show.
With changes afoot we thought it was an opportune time to take a look back at the way our scene was portrayed in the days when the UK had a thriving home industry and a manufacturer’s display always included the company’s off-road offering, especially when they had something to crow about.
The manufacturer’s marketing team would allude the road range were based on such sterling machines, the owner enjoying the experience of a motorcycle capable of winning prestigious events such as the ISDT and SSDT among others.
With the winning machines displayed still covered in dirt and just a little further back on the stand so the public couldn’t quite inspect them closely, it was easier for the manufacturer to allow people to think the road bikes were built to the same standards.
For whatever reason, the off-road bikes were part and parcel of the shows at Olympia in the very early days; Earls Court in the
