The Atlantic

Marianne Williamson Goes for the Gut

The Democratic candidate isn’t trying to appeal to voters’ rational side.
Source: Charlie Neibergall / AP

Updated at 10:51 a.m. ET on August 11, 2019.

DES MOINES, Iowa—Marianne Williamson smells like rosewater, or some kind of flowery Yankee candle. I know this because when I asked her a question at the Iowa State Fair on Friday afternoon, she leaned in close—very close.

“Actually reaching people requires a more expanded conversation than just a conversation about externalities,” Williamson told me in a voice that was somehow both breathy and stern, her face inches from my own. I had just asked the 2020 candidate about her apparent , and in response, she’d explained that inspirational and unifying messages, more than concrete proposals, are what appeal to voters. “The part of the brain that rationally analyzes an issue is not the part of the brain that decides who to vote for,” she said.

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