The original origin
It took a while to connect with Bruck Fikru, General Manager of our sister company, Volcafe, in Ethiopia. Political turmoil in the country led to restrictions being placed on people’s internet and social media access. Bruck says this difficulty with communication is one of several challenges being overcome by Ethiopia’s enduring coffee industry.
“Ethiopia is the largest producer of coffee in Africa, and one of the most important producers of Arabica in the world,” Bruck says. “Coffee is a valuable cash crop for farmers, but beyond that, it’s also very culturally significant. Arabica coffee comes from Ethiopia – it’s our gift to the world.
“Unlike most producing countries, we drink most of the coffee we produce. Our consumption goes back centuries,
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